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Why Dunkin’ Found a Perfect Pairing in AR James Media

 

Even the world’s leading baked goods and coffee chain needs a little extra exposure from time to time. That’s why AR James was excited when Dunkin’ used our out-of-home (OOH) inventory to help with their “Perfect Pair” campaign, a $2.75 coffee and donut offer. Through OOH advertising, we drove customers to their stores in the New York and New Jersey Metro areas.

How many customers? Take a look at the numbers.

44

High impression shelters in close proximity to target location stores

1.3

Million

Average of 18- to 44-year-olds reached on a weekly basis

Here’s how we made it happen

Dunkin’ picked AR James to bolster its “Perfect Pair” campaign with junior poster and transit shelter advertisements. The alignment for transit shelter placements was strategized in two ways:

The örst tactic was all about proximity. Any Dunkin’ store within half a mile of a shelter was used to promote the offer.

In the second tactic, assets were based on Geopath ratings.

Let us make it happen for you

AR James Media is a boutique style agency that provides bus shelter and junior billboard advertising services. We have over 1,000 signs in 24 markets, from Westchester County, NY, to Ocean County, NJ. We’ve been recognized as a Billboard Insider company of the day, and we’re a proud member of geopath and the Outdoor Advertising Association of America (OAAA).

Let us make it happen for you

AR James Media is a boutique style agency that provides bus shelter and junior billboard advertising services. We have over 1,000 signs in 24 markets, from Westchester County, NY, to Ocean County, NJ. We’ve been recognized as a Billboard Insider company of the day, and we’re a proud member of geopath and the Outdoor Advertising Association of America (OAAA).

We’ve completed more than 2,300 campaigns, and yours could be next.

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