AR James Media <span style="font-style: italic; color: #64c730; font-weight: bold;">In-Motion</span>

Keeping you up to date on the latest news and trends in the Out-of-Home industry.

Out-of-home Advertising Is HOT

OOH Is Hot Out-of-home (OOH) advertising revenue rose 4.7% in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the...

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The Advantages of Transit Shelter Advertising

When trying to get the most out of advertising budgets, agencies love to utilize a format that delivers effective low-cost advertising. But agencies love getting to play with the latest and greatest ad technology too. Although many people overlook it...

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Dunkin’ Donuts + AR James Media – A Case Study

Dunkin’ Donuts + AR James Media - A Case Study When Dunkin’ Donuts launched their “The Perfect Pair” national advertising campaign, they knew that adding out-of-home (OOH) vendors and media formats would lead to better campaign execution and increased...

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Hispanic OOH Advertising

Are You Selling to the Fastest Growing Population in the US? The Hispanic population in the United States totals around 57.5 million people, making up 17.8% of the US population. Half of this population is under the age of 30. These are lucrative numbers...

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Fast Facts: Vol. 1

We all love data. It's indicative, predictive, provocative and inspiring. It forces us to ask questions and seek answers. The numbers rarely (if ever) lie, but how we interpret the picture they paint will help us become better marketers. Information is abundant, but...

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What You May Not Know…

It’s 2018, and everyone’s talking about digital. They’re not wrong, of course. Digital is the present and future of advertising – but we’re naive to think that it’s everything. It’s not a magic pill, or a wave of the wand that cures what ails our marketing efforts....

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The Revenue is REAL

Everyone loves a good ROI, right? In saying that, advertisers and marketers are often guilty of flocking to their safe spaces, and often that’s digital or radio. Nothing wrong with that (in doses), but why aren’t they looking at outdoor advertising? Revenue is what...

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