New Jersey, an Increasingly Diverse State

19.7% of New Jersey’s population is Hispanic or Latino of any race, and is the 8th highest Hispanic population in the United States based on percentage when compared to total population. The overall population of Hispanics, estimated to be over 1.5 million, is the 7th highest in the nation.

According to data from the 2010 Census, New Jersey’s population of Asians was 9.0%, which is tied for the 3rd highest percentage of Asians in the United States. Almost three-quarters of all Asian Americans reside in New Jersey and a handful of other states, including California, New York, and Texas.

With this much diversity it is easy to see why today’s top brands are fighting to get top advertising placement in some of New Jersey’s highly trafficked areas, including Jersey City, Newark’s famous “Four Corners” area and many more.

Jersey City

Jersey City is the largest city by population within Hudson county. It is also the second largest city in New Jersey, with an estimated population of 264,152. Jersey City is part of the New York metro area and serves as a transportation, distribution, and manufacturing center for the Port of New York and New Jersey.

Jersey City is very ethnically diverse. In fact, it is one of the most ethnically diverse cities in the world. Over 32% of the population is white, while over one-quarter is black or African American. Over 23% of residents are Asian, while 27.6% are Hispanic or Latino. The median age for the city is relatively young at 33.2 years.

Four Corners Newark

Half of the population of Newark is African American, 29 percent Hispanic. The streets of Four Corners are alive with businesses such as cell phone stores, jewelry stores and clothing retailers that cater to an urban population.

The popular “Four Corners” intersection has become a meeting place for minorities in all their diversity: a public market, a place to take selfies, a town square, a modeling runway. Newark’s “Four” Corners is an excellent place to document the energy and vitality of today’s African American and Latino street culture. Areas such as this are also storehouses of urban knowledge, places that serve as inspiration to fashion designers searching for a look with an urban edge.

What Are You Waiting For?

Out-of-home advertising to New Jersey’s ever growing, diverse population is on the rise and truly an opportunity not to be missed.

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