BILLBOARD INSIDER NAMES AR JAMES MEDIA COMPANY OF THE DAY
AR James Media operates bus shelter advertising, jr posters, bulletins and parking garage advertising in New York and New Jersey. The firm is owned by Jim and Ariana DeLucia who are active in the business. The company is a member of geopath and the OAAA. Insider talked with the DeLucia’s this week.
How did you get into the out of home advertising business?
Long story short… We had a friend who was an account rep for a billboard/bulletin company and we became intrigued with the Out of Home Advertising space. Around the mid-1990’s, we noticed an explosion of bulletins along the highways of New Jersey and the same time there was a huge void of Out of Home advertising in NJ’s urban areas. These were densely populated areas in desperate need of an advertising medium and a need to protect their residents from the elements while waiting for a bus. We had seen transit shelters advertising before, so we filled that void.
Tell us about your plant.
Unfortunately, the State of New Jersey still views digital advertising in transit shelters as a hazard. We believe as digital Out of Home becomes more mainstream, it’s only a matter of time before the State reconsiders its position and reverses the regulations.