OOH Is Hot
Out-of-home (OOH) advertising revenue rose 4.7% in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the OOH industry is up 3.6 percent, fueled by the highest quarterly growth the industry has experienced since Q4 2015.
“OOH’s connection with consumers continues to expand as evidenced by the strong quarterly growth in all four OOH categories: billboards, street furniture, transit, and place-based,” said OAAA President & CEO Nancy Fletcher. “The industry even outperformed the highest quarterly GDP growth the US has achieved in four years.”
Reach Your Audience Now
Transit shelters are landmarks for many of us, identifying intersections or areas of town along our route to the office. In the NY/NJ metro area, transit shelter advertising represents enormous opportunity – for both brand exposure and ROI.
What Are You Waiting For?
Out-of-home advertising to New Jersey’s ever growing population is HOT and truly an opportunity not to be missed.