Outdoor advertising – also known as “out-of-home” – is a critical component to any advertising strategy, particularly for businesses who want to drive results in big markets. The list of companies with successful out-of-home results gets longer by the day, but what if you’re one of those companies who isn’t sure where to start?
Working with an agency partner is often the best path forward, as your agency will learn all about your business and which avenues of out-of-home are the most advantageous. We’ve worked with companies large and small, locally, regionally and nationally. The most successful and long-lasting campaigns follow a few core tenets.
Here are some of the basics:
Leverage the data! Who is your audience, where do they live, and where do they work? Out-of-home advertising reaches 92% of the population each week, and it finds them when they’re on the way to work, going to lunch, and heading home. That’s a lot of time to get your message out. You should know all about your customers’ habits, which will help you in terms of planning and placements.
Communicate effectively. When someone views your ad placement, you’ll typically have their attention for less than five seconds. It’s important to be direct and impactful with your message.
Strategic placement. One of the first things you should do when planning your out-of- home campaign is to work with your agency partner on placement. For example: AR James Media operates more than 1,000 displays in the NY/NJ market, and your demographic data will paint a clear picture of which locations are best suited for a specific campaign.
These are just a few quick tips if you’re not sure how to get started with your out-of- home campaign. Our team is available to help take it to the next level – just give us a call or “contact us” below and we’ll kick your plan into high gear.
