It’s 2018, and everyone’s talking about digital.
They’re not wrong, of course. Digital is the present and future of advertising – but we’re naive to think that it’s everything. It’s not a magic pill, or a wave of the wand that cures what ails our marketing efforts. Marketers need to be open to other mediums and out-of-home advertising is on the rise.
And you should be paying attention.
Think of it as advertising to customers in motion. That’s how we live. Why wouldn’t we structure our advertising strategy to reach an audience of consumers that’s constantly on the go? If you’re not already, you should. So let’s talk about out-of-home.
We’re not here to convince you (well, we might be)…but we will present the facts. It’s becoming increasingly difficult to ignore outdoor advertising as a solution for your business.
– Digital advertising is the fastest-growing advertising medium in the United States. Right behind it? If you guessed “out-of-home,” you’re right. It’s booming.
– The average consumer spends over 70 percent of their waking hours outside of the home. Why, then, do advertisers spend an average of 5 percent of their budget on outdoor advertising?
– Want to drive your users to take action online? Click to site, download a coupon, or register? Outdoor advertising results in more action per advertising dollar than any form of traditional media.
– For every $1 spent on out-of-home, an average of $2.80 is generated (source: Outdoor Advertising Association of America).
See? We weren’t kidding.
